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PAMETI laid emphasis on food packaging, labeling, branding and marketing (20-22 Nov., 2019)

   Punjab Agricultural Management & Extension Training Institute (PAMETI) under the sponsorship of Choudhary Charan Singh National Institute of Agriculture Marketing (CCS NIAM), Jaipur organized a workshop on “Food packaging, labeling and branding for remunerative marketing” from 20-22 Nov., 2019. The programme was attended by total 27 participants including extension officials from agriculture, horticulture and dairy departments, ATMA, and progressive farmers.

    Dr Harmeet Kaur, Deputy Director (BM), PAMETI and coordinator of the training informed about the objective of the workshop. She said that for better marketing of the agricultural products and more price realization, farmers should be trained in food packaging, labeling and branding. This would help them in increasing the shelf life of their produce as well as in attracting more number of consumers thereby increasing the demand and profit margins for the farmers.

   Programme started with the formal welcome of S Rupinder Singh Sekhon, General Manager, Verka milk plant, Ludhiana by Dr H S Dhaliwal, Director PAMETI. S. Sekhon inaugurated the workshop and explained the role of Milkfed in quality production of milk products, their packaging, labeling and making these available to the consumers at reasonable prices. He also threw light on journey of brand Verka and guided the farmers for establishing their own brand names.

   Various experts oriented the participants about understanding consumer behavior, food packaging technologies, labeling standards, branding process and e-marketing. Dr Rajesh Singh from FSSAI, New Delhi explained the quality standards as well as food labeling requirements under FSSAI. Director PAMETI discussed with the trainees the innovative road side display model of self marketing of farm products after sorting, grading and packing. Visits and demonstrations of different packaging technologies were also part of the workshop.

   Dr H K Verma, Director of Extension Education, GADVASU, Ludhiana was the chief guest for the valedictory session. He gave overview about the role of GADVASU in developing a large variety of livestock products and helping farmers to start their own ventures in livestock sector. At the end, trainees gave their feedback and organizers thanked the participants for their active participation during the workshop.

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